专业代码

120201K

学科门类

管理学

学 制

二年

授予学位

管理学学士

社会道德知识

马克思主义、哲学、逻辑、国学、历史等人文社会科学基本理论与知识。

中国近代史纲要、习近平新时代中国特色社会主义思想概论、马克思主义基本原理、四史

工商管理基础知识

经济、管理、法律、统计、财会等专业基本理论与基础知识。

经济学、管理学、统计学、技术经济学、经济法、会计学、财政与税收

工商管理核心知识

企业的战略管理、财务管理、运营管理、人力资源管理、市场营销学及组织行为学等管理知识与管理方法应用。

市场营销学、组织行为学、运营管理、人力资源管理、战略管理、财务管理、创新创业管理、会计学大作业、财务管理大作业、企业资源计划（ERP）实践、虚拟企业社会环境跨专业综合实践等

数据分析知识

在专业基础知识和专业核心知识掌握的前提下，具备数据挖掘、数据分析的能力。

数据库技术与应用、应用统计学、市场调查与数据分析、数据分析技巧与应用实践等

房地产与资产评估知识

与职业资格考试相接轨，掌握资产评估与房地产评估的理论知识与实践应用。

资产评估、资产评估实务、房地产估价、房地产法律法规、房地产估价实务等

项目策划与资产运营知识

掌握工商管理专业知识基础上，熟悉品牌策划与推广、房地产经纪、物业管理等领域的知识，并具备房地产项目策划、资产运营管理等方面的实操技能。

房地产项目开发与策划、项目投资与融资分析、物业管理、品牌策划与推广、房地产经纪等

Code

120201K

Disciplines

Management

Length of Schooling

2 years

Degree

Bachelor Degree of Management

Management   thinking ability

Marxism,   philosophy, logic, classics, history, humanities and social science, such as   basic theory and knowledge.

Basic   Principal of Marxism, The Outline of the Modern Chinese History, Introduction   to Xi Jinping Thought on Socialism with Chinese Characteristics for a New   Era, etc.

Basic   knowledge of professional skills

Economy,   management, law, statistics, accounting and other professional basic theory   and basic knowledge.

Economics,   management, economic law, accounting, statistics, technical economics,   applied statistics, finance and tax

core competencies in Industrial and commercial management

The application of management knowledge and methods in strategic   management, financial management, operation management, human resource   management, marketing and organizational behavior.

Marketing, organizational   behavior, operation management, human resource management, strategic   management, financial management, innovation and entrepreneurship management,   accounting major work, financial management major work, enterprise resource   planning (ERP) practice, cross-professional comprehensive practice of virtual   enterprise social environment, etc

Data analysis capability

Under the premise of   mastering professional basic knowledge and professional core knowledge, have   the ability of data mining and data analysis

Database technology and application, applied statistics, market   survey and data analysis, data analysis skills and application practice, etc  

Real estate and assets evaluation ability

In line with the vocational qualification examination, master   the theoretical knowledge and practical application of asset evaluation and   real estate evaluation.

Assets appraisal, assets appraisal practice (I), assets   appraisal practice (II),   Policy and Regulation of real estate, Cases study   in real estate appraisal , etc

Project planning and asset operation capability

Based on the professional knowledge of industrial and commercial   management, be familiar with brand planning and promotion, real estate   brokerage, property management and other fields, and have practical skills in   real estate project planning, real estate operation management and other   aspects.

Real estate project development and planning, Project investment   and financing analysis, Property management, Brand planning and promotion, Real   estate brokerage, Real estate operation management.