一、专业基本信息

英文名称	Business Administration
专业代码	120201K	学科门类	管理学
学 制	二年	授予学位	管理学学士

二、培养目标及特色

本专业依托首都建设和学校建筑土木类学科优势，培养德、智、体、美、劳全面发展，掌握工商管理专业基础理论、基本知识和基本技能，接受科学思维和经济管理实践训练，凸显建筑与房地产行业特色，具有较强组织管理能力、创新创业能力、继续学习能力和社会责任能力的复合创新型管理人才。

培养人才在胜任企业管理、会计和财务管理、人力资源管理、市场调查与数据分析、市场运营等工商管理相关工作的同时，还可胜任资产评估、房地产估价、项目投融资分析、项目咨询策划、资产运营管理等建筑与房地产领域相关管理工作。

三、主干学科

工商管理

四、主干课程

1．主干基础课程

经济学原理、管理学原理、会计学原理、应用统计学、技术经济学

2．主干专业课程

市场营销学、组织行为学、人力资源管理、财务管理、运营管理、战略管理、财政与税收、经济法、管理沟通

五、主要实践教学环节

市场调查与分析实践、ERP（企业资源计划）研究与实践、数据分析技巧与应用实践、虚拟企业社会环境跨专业综合实践、毕业论文

六、毕业学分要求

参照beat365中国在线体育本科学生学业修读管理规定及学士学位授予细则，修满本专业最低计划学分应达到52学分，其中理论课程41学分，实践教学环节11学分。

七、各类课程结构比例

八、教学进程表

九、毕业生应具备的知识能力及实现矩阵

毕业生应具备的知识能力	相关知识领域	实现途径（课程支撑）
管理专业基础知识能力	经济、管理、法律、统计、财会等专业基本理论与基础知识。	经济学原理、管理学原理、应用统计学、技术经济学、经济法、会计学原理、财政与税收
工商管理核心知识能力	企业的战略管理、财务管理、运营管理、人力资源管理、市场营销及发展规划等组织链条上的管理知识与管理方法应用。在专业基础知识和专业通识知识掌握的前提下，具备金融财税分析、市场营销策划及项目咨询等实操能力	市场营销学、组织行为学、运营管理、人力资源管理、战略管理、财务管理、ERP（企业资源计划）研究与实践
创新创业能力	在专业基础知识和专业核心知识掌握的前提下，掌握创新创业的相关理论与知识	市场调查与数据分析、创新创业管理、虚拟企业社会环境跨专业综合实践、数据分析技巧与应用实践、
房地产经营管理能力	掌握工商管理专业知识基础上，熟悉房地产开发、房地产策划、房地产估价、房地产经纪、物业管理等领域的知识，具备房地产投融资分析、房地产项目策划与营销、房地产运营管理等实操技能。	房地产项目开发与策划、项目投资与融资、资产评估、房地产估价、房地产经纪、物业管理

十、指导性教学计划（见附表）

2020 Undergraduate Second-degree Program in Business Administration

I. Specialty Name and Code

English Name	Business Administration
Code	120201K	Disciplines	Management
Length of Schooling	four	Degree	Bachelor Degree of Management

II. Educational Objectives and Feature

Relying on the advantages in construction and civil engineering disciplines, Business Management cultivates students with comprehensive development in morality, intelligence, physics, aesthetics and labor, mastering the basic knowledge and   skills of business management, training scientific thinking and economic management practice, highlighting the characteristics of the construction and real estate industry, with innovation and entrepreneurship ability, continuous learning ability and social responsibility. We aims to training the students competent in business administration, accounting and financial management, human resource, market investigation and data analysis, especially in the field of construction and real estate.

III.Major Disciplines

Business Administration

IV. Major Courses

1. Basic course

Economics, Management, Accounting, Applied Statistics, Managerial Operations Research, Management Information System, Technical Economics, Higher Mathematics, College English

2. Major courses in Specialty

Marketing, Organizational Behavior, Financial Management, Human Resource Management, Operations Management, Strategy Management, Project Investment and Financing, Real Estate Project and Planning, Asset Appraisal, Real Estate Appraisal, Real Estate Asset Management.

V. Major Practical Training

Market survey and analysis practice, ERP (Enterprise Resource planning) research and practice, data analysis skills and application practice, inter-disciplinary practice of virtual enterprise social environment, , and graduation thesis

VI.Graduation Requirements

With reference to the BUCEA undergraduate students' academic study management regulation and the detailed rules for the bachelor's degree awarding, complete this major minimum plan credits should reach 60 credits, including 49 credit theory courses, and practical course 11 credits.

VII.Proportion of Course

VIII. Table of Teaching Program

IX. Knowledge, ability and the achievement

Graduate   Abilities	Related   Knowledge	Course   Supports
Basic knowledge of management	Basic theories and knowledge of economics,   management, law, statistics, accounting, etc.	Principles of Economics, Principles of   Management, Statistics, Technical Economics, Economic Law, Principles of   Accounting, Finance and taxation
Core knowledge and ability of business   administration	Strategic management, Financial management, Operation   management, Human resource management, Marketing, Financial and tax analysis,   and project consulting	Marketing, organizational Behavior, Operations   Management, Human resource Management, Strategic management, Financial   management, ERP (Enterprise Resource Planning) Research and Practice
Innovation and entrepreneurship	innovation and entrepreneurship	Market research and data analysis,   innovation and entrepreneurship management, inter-disciplinary practice of   virtual enterprise social environment, data analysis skills and application   practice
Real estate and assets management	Real estate development, Real   estate planning, Real estate evaluation, real estate brokerage, real estate   investment and financing analysis, real estate project planning and   marketing, and real estate operation and management.	Real estate project development and   planning, project investment and financing, asset evaluation, real estate   valuation, real estate brokerage, property management

X. Table of Teaching Arrangement
表1 工商管理专业第二学位指导性教学计划

表2 工商管理专业第二学位指导性教学计划